Current Issues

Regular Industry Development Updates, Opinions and Talking Points relating to Manufacturing, the Supply Chain and Logistics.

Eooro.com Launches To Help Businesses Get More Online Customer Reviews

17-Nov-2017
Gavin Mullins (pictured)
CEO, Eooro
Eooro.com Launches To Help Businesses Get More Online Customer Reviews
Eooro, an online reviews platform designed for small businesses, has completed the final phase of product development to launch a fully functional service.

The company has also secured US$250,000 of European angel investment to support business expansion.

Founded by Dublin born entrepreneur Gavin Mullins in 2016, Eooro provides small business owners with a low cost, easy to use platform to collect and promote reviews, feedback and testimonials given by customers.

Early Eooro adopters in the UK, Ireland, Australia and US, from industry sectors as diverse as wood flooring, accountancy and frozen foods, to professional chiropractors and opticians, have seen new customer conversion rates increase by up to 70%.

Eooro is focusing on local independent businesses, who need third party reviews to develop brand reputation, but consider the higher prices charged by other online review platforms to be cost prohibitive. For the cost of one month’s service from rival review platforms, a small business can use Eooro for an entire year.

5 key features designed to benefit SMEs
Eooro offers small business owners a very different service to other review sites, including:
  • ‘On The Spot’ Review Collection - using the Eooro app, which can be installed on multiple devices. This allows business owners and employees to collectively gather reviews when ‘face to face’ with customers. 
  • Social Media Posting - reviews can automatically be posted across multiple social networks, helping business owners boost social signals and promote reviews to existing followers. Platforms currently supported include Facebook, Twitter, Linked In and Google+. 
  • Website Widgets – displays the 6 most recent customer reviews to increase customer conversion rates. Existing users have demonstrated the efficacy of this feature in increasing conversions as new customers prefer businesses with good reviews. Eooro can also be used by microbusinesses without a website, who trade using social media channels. 
  • Review Collector Email System – designed for businesses that don’t deal with customers face to face. Following a transaction or relevant customer interaction, the business owner can trigger an email from Eooro requesting a review. The system also helps business owners track and monitor which customers have reviewed and any yet to respond. 
  • Cases – to investigate negative reviews and either expose comments as fakes, or resolve genuine customer complaints. A review is removed for 30 days whilst the issue is investigated - which eliminates the impact of internet trolls or fake reviews placed by competitors to deliberately damage reputation. By addressing genuine problems openly, business owners can demonstrate transparency and good customer service, which rebuilds trust and avoids further reputational damage. If a negative review is proved true and the situation remains unresolved, the review goes live again. 

Eooro’s CEO Gavin Mullins says, “At just £15 a month for a full service, we are much more helpful and affordable for the smaller, independent businesses that are already finding the economic conditions tough. Whether a business is purely online, on the high street, or using a combination of the two, we offer a powerful and efficient way to build trust and reputation through customer reviews.”

Case study:
SME sees 70% new customer conversion rate & visitor uplift
One early adopter of Eooro in South West London reported that having independent endorsements made by existing customers through Eooro has given new customers greater confidence to buy from his company. His research into asking new customers what influenced their buying decisions showed that in 70% of cases, reviews were the final clincher.”

Labeling Solutions for Global Expansion
1 week ago
Prime Day will be a $1.6bn loss-leader creating millions more Prime members, says e-commerce expert
1 week ago
Say what? The new possibilities of voice and machine driven retail
1 week ago
‘Peak faith’ in the cloud only 12-18 months away with slump to follow, warns 6point6 Cloud Gateway
1 week ago
As you were for UK manufacturing sector, but new business growth at three month high
2 weeks ago
Back to IoT basics: Automating outcomes to improve customer experience
2 weeks ago
Investigation of the "Fast Fashion" impact
3 weeks ago
Redefining Rental for Materials Handling Equipment
3 weeks ago
With the Intelligent Enterprise, SAP Creates “A Completely Different Kind of Flexibility”
3 weeks ago
The supply chain is only as strong as its weakest link
3 weeks ago
How to Streamline Labeling in the Pharma Space
3 weeks ago
‘A revolution happened in the way we buy services last week – and no one has noticed!’
3 weeks ago
Hot Topics at GS1 Connect? Labeling, Blockchain and More
3 weeks ago
Retailers must Embrace Change
4 weeks ago
Labeling Solutions That Bridge Islands of Data
1 month ago
My Journey to the World’s Most Important Gathering of Supply Chain Leaders
1 month ago
Workforce of the Future
1 month ago
Securing your supply chain against political uncertainty
1 month ago
On-demand warehousing could help retailers score big this summer
1 month ago
Half of organisations set for major procurement and supply chain AI investment within two years
1 month ago
Brexit, the weather & online shopping: How Britain’s favourite conversations are shaping supply chains
1 month ago
The Road to Regulatory Compliance for Your Supply Chain Labeling
1 month ago
The War on Packaging
1 month ago
Five data dramas that keep your CIO awake at night
1 month ago
As sales fall new report finds many department stores’ websites suffer from clunky integration and poor delive
1 month ago
Got Your Surfboards Ready to Master the Wave of Digitalization?
1 month ago
TrustArc to Offer IAPP Privacy Core® GDPR Training to Address Compliance Requirements
1 month ago
The Market has never been Stronger for Horizontal and Vertical API Platforms
1 month ago
Selecting the best Transport Management System - One of the most important logistics decisions you’ll make
1 month ago
“Digital Transformation” and Supply Chain Planning
1 month ago
Coolest Advice for Making Blockbuster IoT Devices?
1 month ago
The Fall of ‘Made in China’
1 month ago
How can artificial intelligence help the food industry?
2 months ago
Streamlining Operations With Waveless Picking
2 months ago
Creating a common standard for the fashion supply chain…
2 months ago
5 Steps to Improve Your Business’s Supply Chain
2 months ago
Procurement is joining the dots with technology to achieve greater strategic benefits
2 months ago
Don’t get red-carded shipping World Cup items into Russia
2 months ago
Trash talk: how waste management could become an engine for business growth
2 months ago
Could consumers drive a business tech revolution?
2 months ago
Jungheinrich Opinion: The Connected Engineer
2 months ago
Debunking the myths of the Hybrid Cloud
2 months ago
How to Future-Proof a Retail Business
2 months ago
How Enterprise Label Solutions Streamline Supply Chain Management
2 months ago
Ignorance 4.0? UK manufacturing and engineering competitiveness at risk from lack of knowledge
2 months ago
Untangling S&OP and S&OE
3 months ago
The ghosts of retail past, present and future
3 months ago
How to safeguard customer loyalty using digital platforms
3 months ago
The last mile starts with a single step
3 months ago