Current Issues

Regular Industry Development Updates, Opinions and Talking Points relating to Manufacturing, the Supply Chain and Logistics.

Eooro.com Launches To Help Businesses Get More Online Customer Reviews

17-Nov-2017
Gavin Mullins (pictured)
CEO, Eooro
Eooro.com Launches To Help Businesses Get More Online Customer Reviews
Eooro, an online reviews platform designed for small businesses, has completed the final phase of product development to launch a fully functional service.

The company has also secured US$250,000 of European angel investment to support business expansion.

Founded by Dublin born entrepreneur Gavin Mullins in 2016, Eooro provides small business owners with a low cost, easy to use platform to collect and promote reviews, feedback and testimonials given by customers.

Early Eooro adopters in the UK, Ireland, Australia and US, from industry sectors as diverse as wood flooring, accountancy and frozen foods, to professional chiropractors and opticians, have seen new customer conversion rates increase by up to 70%.

Eooro is focusing on local independent businesses, who need third party reviews to develop brand reputation, but consider the higher prices charged by other online review platforms to be cost prohibitive. For the cost of one month’s service from rival review platforms, a small business can use Eooro for an entire year.

5 key features designed to benefit SMEs
Eooro offers small business owners a very different service to other review sites, including:
  • ‘On The Spot’ Review Collection - using the Eooro app, which can be installed on multiple devices. This allows business owners and employees to collectively gather reviews when ‘face to face’ with customers. 
  • Social Media Posting - reviews can automatically be posted across multiple social networks, helping business owners boost social signals and promote reviews to existing followers. Platforms currently supported include Facebook, Twitter, Linked In and Google+. 
  • Website Widgets – displays the 6 most recent customer reviews to increase customer conversion rates. Existing users have demonstrated the efficacy of this feature in increasing conversions as new customers prefer businesses with good reviews. Eooro can also be used by microbusinesses without a website, who trade using social media channels. 
  • Review Collector Email System – designed for businesses that don’t deal with customers face to face. Following a transaction or relevant customer interaction, the business owner can trigger an email from Eooro requesting a review. The system also helps business owners track and monitor which customers have reviewed and any yet to respond. 
  • Cases – to investigate negative reviews and either expose comments as fakes, or resolve genuine customer complaints. A review is removed for 30 days whilst the issue is investigated - which eliminates the impact of internet trolls or fake reviews placed by competitors to deliberately damage reputation. By addressing genuine problems openly, business owners can demonstrate transparency and good customer service, which rebuilds trust and avoids further reputational damage. If a negative review is proved true and the situation remains unresolved, the review goes live again. 

Eooro’s CEO Gavin Mullins says, “At just £15 a month for a full service, we are much more helpful and affordable for the smaller, independent businesses that are already finding the economic conditions tough. Whether a business is purely online, on the high street, or using a combination of the two, we offer a powerful and efficient way to build trust and reputation through customer reviews.”

Case study:
SME sees 70% new customer conversion rate & visitor uplift
One early adopter of Eooro in South West London reported that having independent endorsements made by existing customers through Eooro has given new customers greater confidence to buy from his company. His research into asking new customers what influenced their buying decisions showed that in 70% of cases, reviews were the final clincher.”

Trash talk: how waste management could become an engine for business growth
2 days ago
Could consumers drive a business tech revolution?
3 days ago
Jungheinrich Opinion: The Connected Engineer
6 days ago
Debunking the myths of the Hybrid Cloud
1 week ago
How to Future-Proof a Retail Business
1 week ago
How Enterprise Label Solutions Streamline Supply Chain Management
1 week ago
Ignorance 4.0? UK manufacturing and engineering competitiveness at risk from lack of knowledge
1 week ago
Untangling S&OP and S&OE
2 weeks ago
The ghosts of retail past, present and future
2 weeks ago
How to safeguard customer loyalty using digital platforms
2 weeks ago
The last mile starts with a single step
2 weeks ago
How citizen developers can speed up business app development
2 weeks ago
RFID – The missing link in customer insight
2 weeks ago
Turning blockchain into a real supply chain advantage
2 weeks ago
Achieving a Sustainability-Centric Retail Model
2 weeks ago
Gartner Says Global IT Spending to Grow 6.2 Per Cent in 2018
2 weeks ago
Monster opportunity: the Vampire Economy will take wings this year with late night deliveries
3 weeks ago
Falsified Medicines Directive: What are the practical considerations for wholesalers and Logistics Partners?
3 weeks ago
UK manufacturing sees solid growth in March
3 weeks ago
Elevating IT in financial services
4 weeks ago
The best, not the biggest
4 weeks ago
Addressing SME GDPR Misperceptions
4 weeks ago
What it’s like to be a woman in logistics
4 weeks ago
Building the Business Case for Digital Transformation of Supply Chain Planning
1 month ago
Is artificial intelligence fiction or fad?
1 month ago
Ecommerce Returns Best Practice: How to minimise Lost Profits and maximise Customer Satisfaction
1 month ago
How the connected distribution centres are helping organisations keep consumer demand at bay
1 month ago
Latest ONS figures show online stores continue to eat the High Street’s lunch’, says ParcelHero
1 month ago
SAP HANA Enterprise Cloud: A Strong Pillar of SAP’s Strategy
1 month ago
Food for thought: time to trim the waste line
1 month ago
Redefining supply chain visibility
1 month ago
Questions to ask yourself before investing in business management software
1 month ago
How the Tariffs Will Impact Supply Chain Execution
1 month ago
Ethics and the supply chain
1 month ago
Spring Statement Summary – The Good, The Bad And The Ugly
1 month ago
Four ways the UK retail supply chain differs from the rest of Europe
1 month ago
What Is Planning?
1 month ago
Only 6% of companies believe they've achieved full supply chain visibility
1 month ago
Why are some businesses slipping up when it comes to Health and Safety?
1 month ago
End the tax attacks: ParcelCompare calls for sanity as US-EU trade war escalates
1 month ago
Technology check-in: Does your hotel pass these three mobility challenges?
1 month ago
2018 Survey from the Transporeon Group Uncovers Issues & Opportunities in Carrier Capacity
1 month ago
Moving away from category-based models for accurate promotion forecasting
1 month ago
Better Data Battles Counterfeit Products in Logistics
1 month ago
eBay is bracing itself for ‘Beast from the east’ delays, warns ParcelCompare
1 month ago
Social Media Outrage Won’t Stop Human Trafficking; Here’s What Will
1 month ago
A robotic reboot for retail? Retail in the age of AI
1 month ago
For big food giants like KFC, a breakdown in your supply chain means a breakdown in your business
1 month ago
Optimising your warehouse for ecommerce: 6 ways an ecommerce warehouse is special
1 month ago