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Regular Industry Development Updates, Opinions and Talking Points relating to Manufacturing, the Supply Chain and Logistics.

Retailers Maximise Christmas Profits With Eooro Online Customer Reviews

22-Nov-2017
Gavin Mullins (pictured)
CEO, Eooro
Retailers Maximise Christmas Profits With Eooro Online Customer Reviews
Retailers across the UK are anticipating a very profitable Christmas period this year and in some cases, business owners will be relying on the next 8 weeks to generate a third of their annual revenues. Achieving this means identifying a way to differentiate themselves by clearly demonstrating their brand reputation and customer satisfaction levels, rather than simply cutting prices and reducing margins.

Eooro is a new online reviews technology platform, which has been designed especially to suit the needs of retailers and independent businesses looking to build their reputations. It launches its full service just in time for the peak Christmas trading period, after completing the final phase of product development to launch a fully functional service and securing US$250,000 of European angel investment to support business expansion.

Founded by Dublin born entrepreneur Gavin Mullins in 2016, Eooro provides business owners with a low cost, easy to use platform to collect and promote reviews, feedback and testimonials given by customers. The company is focused on helping on local independent businesses, who need third party reviews to develop brand reputation, but consider the higher prices charged by other online review platforms to be cost prohibitive. For the cost of one month’s service from rival review platforms, a small business can use Eooro for an entire year.

Early Eooro adopters have come from industry sectors as diverse as wood flooring, accountancy and frozen foods, to professional chiropractors and opticians. They have seen new customer conversion rates increase by up to 70% and a 30% increase to sales revenues.

Eooro’s CEO Gavin Mullins says, “It’s tough for independent businesses to compete with larger brands and their big marketing budgets - so having favourable customer reviews to fall back on as a differentiator is an essential strategy.”

“Eooro.com was launched to solve that problem and at under Euro20 a month for a full service, we are affordable for the independent businesses that are already finding the competitive conditions tough. Whether a business is purely online, on the high street, or using a combination of the two, we offer a powerful and efficient way to build trust and reputation through customer reviews.”

Case study: Independent retailer sees 70% new customer conversion rate & visitor uplift
One early adopter of Eooro, David Grady, MD of The Wood Flooring Shop has seen revenues increase by 30% since signing up for the service. He says, “Customer reviews are an essential part of modern day business and having independent endorsements made by existing customers through Eooro has given new customers greater confidence to buy from us. We made a point of asking new customers what influenced their buying decisions and in 70% of cases, our reviews were the final clincher.”

Grady adds, “One key reason we chose Eooro, apart from the cost advantage, was the review collecting app. The majority of our business is conducted face to face so being able to hand my phone to a customer and ask them for a review on the spot is a fantastic feature - it’s so much harder to get them to go online afterwards.”

Another important way Grady’s business has benefited is from sharing reviews automatically on social media channels. “We post photos of completed projects to the web and Facebook and can link our work with the customer’s Eooro review. It’s driven an uplift to our social media outreach with more visitors coming to our website,” says Grady.

5 key features designed to benefit retailers
Eooro offers small business owners a very different service to other review sites, including:
  • ‘On The Spot’ Review Collection - using the Eooro app, which can be installed on multiple devices. This allows business owners and employees to collectively gather reviews when ‘face to face’ with customers. 
  • Social Media Posting - reviews can automatically be posted across multiple social networks, helping business owners boost social signals and promote reviews to existing followers. Platforms currently supported include Facebook, Twitter, Linked In and Google+. 
  • Website Widgets – displays the 6 most recent customer reviews to increase customer conversion rates. Existing users have demonstrated the efficacy of this feature in increasing conversions as new customers prefer businesses with good reviews. Eooro can also be used by microbusinesses without a website, who trade using social media channels. 
  • Review Collector Email System – designed for businesses that don’t deal with customers face to face. Following a transaction or relevant customer interaction, the business owner can trigger an email from Eooro requesting a review. The system also helps business owners track and monitor which customers have reviewed and any yet to respond. 
  • Cases – to investigate negative reviews and either expose comments as fakes, or resolve genuine customer complaints. A review is removed for 30 days whilst the issue is investigated - which eliminates the impact of internet trolls or fake reviews placed by competitors to deliberately damage reputation. By addressing genuine problems openly, business owners can demonstrate transparency and good customer service, which rebuilds trust and avoids further reputational damage. If a negative review is proved true and the situation remains unresolved, the review goes live again. 

Find out more at www.eooro.com/get-started

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