The Hancocks name dates back to 1859, when Thomas Hancock purchased the Captain Cook Inn on Khyber Pass Road in Newmarket, Auckland to brew and sell his own beer. Today, Hancocks is the exclusive distributor in New Zealand for many renowned local and international spirit brands including Brown-Forman (Jack Daniel’s, Finlandia Vodka, Woodford Reserve Bourbon, El Jimador Tequila), Dalmore Whisky, Disaronno and De Kuyper Liqueurs. Hancocks has a full-service, nationwide salesforce covering both on-premise and off-premise customers.
Hancocks’ leadership team identified an opportunity to improve its processes and ability to act upon the data available. This would require reducing its reliance on spreadsheets and other legacy enterprise systems and the implementation of an advanced analytics solution to drive better decisions faster. Through improved planning and the ability to sense and respond to changes more quickly, Hancocks’ operations could profitably support the company’s growth.
“Halo has a strong track record of supporting leading distributors across the beverage industry,” said Grant van der Maas, Hancocks’ chief financial officer. “Halo’s intuitive advanced analytics and flexible planning and forecasting capabilities will help us stay ahead of our customers’ needs. In addition, the selection of Halo supports our IT goals of moving to more cloud-based services that help reduce the burden on our staff and allow them to focus on more strategic opportunities.”
“Hancocks has a deep and storied history as a premier beverage distributor and its current systems and processes could not keep pace with its growth,” said Keith Peterson, president, Halo. “The Logility Halo Forecasting and Demand Planning will provide the right combination of ease of use, flexibility and power to support Hancocks’ impressive business plan.”