Automation & Digital Transformation

Automatic equipment in a manufacturing, warehousing and distribution, Industrial and Autonomous research robots, Robotic process automation (RPA) and other processes or facilities.

New logistics robotics specialist aims to shape the future of the industry

The launch has been announced of a new UK-based robotics and automation company which is focused on the design and build of sustainable robotic load handing and parcel sortation solutions for logistics warehouses, parcel handling facilities, manufacturing sites and e-commerce fulfilment centres.

With its headquarters in Chorley, Lancashire, Rainbow Dynamics offers a range of state-of-the-art supply chain robot technology including:

  • A mid-market autonomous mobile robot suitable for an almost limitless range of applications, from transporting a product during the manufacturing process between assembly-line workstations, to sorting foodstuffs into the most efficient shop-ready picking sequence before they leave a grocery DC.
  • A robotic pallet and roll-cage handling forklift with a 1,500 kg load capacity. Rainbow Dynamics’ robotic lift truck eliminates the need for a dedicated worker to transport roll cages and palletised loads around the loading bay – thereby freeing up personnel for other more profitable duties within the store.
  • A flexible automated storage and retrieval shuttle designed for picking and putting-away palletised loads within high density racking schemes. The pallet shuttle makes maximum use of the storage space available within a building and delivers ultra-efficient throughput speeds and picking accuracy. Its modular design makes it ideal for those warehouses that operate within B-2-B supply chains.

In addition, a brand-new product – a tote-handling goods-to-person order picking system based on Rainbow Dynamics’ pioneering ‘RackBot’ technology, will be introduced later this year.

All component parts used in the manufacture of Rainbow Dynamics’ original equipment are made in Europe and conform to the required CE standards.

At present original equipment is manufactured abroad, but Rainbow Dynamics plan to start assembling products in-house at the earliest opportunity. Indeed, the company expects to announce the opening of a new UK assembly facility within the current year.

Rainbow Dynamics’ founder and CEO, Alfred Chen, has an ambitious vision and positive plans for the growth and development of the company. He comments: “We have an impressive product portfolio and are adding to it all the time. We are focused on the new generation of innovative and low CapEx autonomous mobile robot technology.  Rainbow Dynamics’ robots do not require any costly fixed infrastructure, which means they are scalable and gives them the flexibility to adapt to the user’s changing requirements. And, because they are straightforward to commission and install, they are easily introduced within existing storage facilities.”

He continues: “This is a great time for Rainbow Dynamics to start up in the UK supply chain robotics market. For many reasons – not the least of which is the sustained impact that the shortage of lift truck operators and general warehouse personnel is having on logistics companies’ ability to recruit experienced and reliable staff, there is a real appetite throughout the logistics industry for robotic handling solutions.

“It isn’t just the biggest players that are embracing the technology. Due to developments in both hardware and software the benefits of robotic solutions are within financial reach of SME businesses too. And, with our ‘Robots as a Service’ (‘RaaS’) finance option, users can minimise their upfront investment commitment and incorporate ongoing maintenance and service regimes into an agreed monthly fee.”

Alfred Chen adds: “The early feedback we have had about our technology has been extremely encouraging and with the new innovative solutions that we will be launching over the coming months, I fully expect Rainbow Dynamics to be at the forefront of shaping the future of logistics robotics for many years to come.”