Print & Label

RFID label, Thermal Transfer Label and Barcode Printers, Star Ticket Printers, barcode generation software, POS Printers and Networked Thermal Printers, including mobile labelling technology and mobile printer applications.

Alexander Koch-Mehrin has joined TSC Auto ID

Since October 1, 2018, Seagull’s longtime Sales Manager Alexander Koch-Mehrin has reinforced the sales team of TSC Auto ID Technology EMEA GmbH as Sales Manager D/A/CH. The successful multilingual sales professional with over 20 years living, studying and working in international environments has proven expertise in the fields of Auto-ID solutions, software and channel sales. He is also well aware of the specific demands in EMEA region and, in particular, D/A/CH.

Alexander Koch-Mehrin worked for Seagull Scientific Europe Inc. for 13 years – first as Channel Sales Manager in Madrid and, most recently, as Senior Regional Sales Manager in Berlin. Now, the acknowledged specialist for marking technology and high-tech software switched to TSC Auto ID. Amine Soubai, Managing Director of the German GmbH of the successful Taiwanese printer manufacturer, is very pleased that Alexander Koch-Mehrin will be playing a decisive part in TSC Auto IDs sales department by promoting and strengthening the two separate brands TSC and Printronix Auto ID. “In Alexander, we have succeeded in recruiting a distinguished expert who has been associated with our company for many years. Seagull’s software package BarTender® is the most popular software worldwide. Its basic version comes with all of our innovative, reliable and easy-to-operate thermal barcode label printers.”

The new sales manager not only draws on an extensive industry sector experience and product know-how, but also has proven record of creating sustainable growth by building up and maintaining channel networks via resellers, distributors and strategic partners. This is a distinctive advantage because TSC Auto ID sells its innovative products worldwide exclusively through distributors and value-added resellers.

Koch-Mehrin is also looking forward to the new challenge. He is convinced that „my excellent contacts and skills will help to continuously extend our business and generate new ideas.”