Alexander Koch-Mehrin has joined TSC Auto ID

Since October 1, 2018, Seagull’s longtime Sales Manager Alexander Koch-Mehrin has reinforced the sales team of TSC Auto ID Technology EMEA GmbH as Sales Manager D/A/CH. The successful multilingual sales professional with over 20 years living, studying and working in international environments has proven expertise in the fields of Auto-ID solutions, software and channel sales. He is also well aware of the specific demands in EMEA region and, in particular, D/A/CH.

Alexander Koch-Mehrin worked for Seagull Scientific Europe Inc. for 13 years – first as Channel Sales Manager in Madrid and, most recently, as Senior Regional Sales Manager in Berlin. Now, the acknowledged specialist for marking technology and high-tech software switched to TSC Auto ID. Amine Soubai, Managing Director of the German GmbH of the successful Taiwanese printer manufacturer, is very pleased that Alexander Koch-Mehrin will be playing a decisive part in TSC Auto IDs sales department by promoting and strengthening the two separate brands TSC and Printronix Auto ID. “In Alexander, we have succeeded in recruiting a distinguished expert who has been associated with our company for many years. Seagull’s software package BarTender^® is the most popular software worldwide. Its basic version comes with all of our innovative, reliable and easy-to-operate thermal barcode label printers.”

The new sales manager not only draws on an extensive industry sector experience and product know-how, but also has proven record of creating sustainable growth by building up and maintaining channel networks via resellers, distributors and strategic partners. This is a distinctive advantage because TSC Auto ID sells its innovative products worldwide exclusively through distributors and value-added resellers.

Koch-Mehrin is also looking forward to the new challenge. He is convinced that „my excellent contacts and skills will help to continuously extend our business and generate new ideas.”