Direct Wines Better Predicts Customer Demand with Infor

Direct Wines Better Predicts Customer Demand with Infor
Infor, a leading provider of beautiful business applications specialized by industry and built for the cloud, today announced that Direct Wines, the world’s largest direct-to-home wine merchants, has implemented Infor Retail Demand Management to help it to better understand customer segments and drive higher sales and margins. Modules deployed include Infor Retail Assortment Planning and Infor Retail Offer Planning which will help to ensure Direct Wines can offer the most relevant and appropriate range of wines to its customers and better align marketing, planning, merchandising and supply chain operations.

“We have been using Infor Retail Demand Management for a while and upgraded to the latest release. We can see additional benefits coming from our partnership with Infor Retail as we look to bring our businesses onto a single platform for campaign, offer and assortment planning,” said David Ives, Group CIO of Direct Wines. “The three year commitment we’ve just made will enable us to continue to grow as a business and exploit the platform to its full potential.”

“The Infor Demand Management platform has enabled us to simplify our planning processes whilst also integrating our short term campaign demand planning with our longer term supply chain planning,” remarked Kevin Davis, Head of Global Planning at Direct Wines. “We are now in a position to obtain a global view of demand across our businesses in a timely fashion to inform our buying decisions and leverage economies of scale.”

Infor Retail is providing Direct Wines with innovative end-to-end planning, promotion, and forecasting solutions that will allow the organization to plan promotions and offers in near real-time to better manage fluctuating daily customer demand. Infor Retail applications link direct marketing efforts to the supply chain and more, tracking brand, vintage, grape and limited parcels automatically, so buyers and merchandisers can stay aligned throughout the planning, promoting and forecasting stages. In addition, by having a more controlled approach to planning, Direct Wines is able to create offers that will meet revenue targets directly linked to marketing goals.

“Infor understands that retailers need to constantly remain agile, and prepare to quickly adapt and shift as demand changes, but also have the tools to harness and analyze data to understand why that demand is shifting, what their customers are saying, and how to better plan for the future,” said Corey Tollefson, senior vice president, Infor Retail. “Our applications help leading retailers such as Direct Wines make better decisions, with real-time information from multiple channels of the business, to handle the demands of omni-channel retailing.”