Retail

Retail supply chain software for enhanced supply chain efficiency, encompassing warehouse & transportation solutions, inventory control, and strategic/planning modules.

Keplin & eBusiness Guru (eBG) Bring Live Social Commerce to the Stage at Linn Academy 2025

In a bold move that blends entertainment, ecommerce, and innovation, Keplin, one of the UK’s fastest-growing home and lifestyle brands, will showcase its products in a LIVE TikTok Shop promo at Linn Academy 2025 on June 17th 2025. Led by e-commerce and Tiktok Shop specialists eBusiness Guru (eBG) and hosted live by Scott McGlynn from eBG, this interactive session brings the fast-growing world of social commerce directly to the main stage, and to screens across the country.

While many talk about the potential of TikTok Shop, eBusiness Guru (eBG) is showing how it’s done, taking their proven social selling strategies to a live audience of over 1,000 retail professionals and streaming it in real time on TikTok, this unique event will demonstrate how brands can easily connect with customers, showcase products dynamically, and drive sales through interactive livestreams.

Keplin’s product range, spanning kitchen solutions, smart home essentials, fitness equipment, baby products, and more, will be featured throughout the session. Attendees, both in-person and online, will have access to exclusive discounts, interactive Q&A opportunities, and giveaways, making this a true immersive retail experience.

Tejas Dave, CEO of eBusiness Guru (eBG), commented, “At eBG, we thrive on partnering with ambitious brands like Keplin to unlock the full sales potential of their exceptional products. With deep expertise in ecommerce and a focus on how social commerce is transforming retail, we help brands stay ahead in an ever-evolving marketplace. TikTok Shop has emerged as a high-stakes platform where success demands bold strategies, compelling content, and innovative sales tactics that can turn any product into a viral success. We are delighted to support this live streaming launch event and to showcase Keplin’s products to the online world.”

Ray Mehra at Keplin Group CEO, added: “Running a live promo at an event like Linn Academy allows us to do more than just sell, it gives us a platform to engage with our audience in real time, show the quality and versatility of our products, and demonstrate how social commerce can be a serious sales driver for retail brands like ours. It’s fast, fun, and incredibly effective. As one of the UK’s fastest-growing lifestyle brands, we’re committed to staying ahead of the curve and leading the way in embracing new social commerce trends.”

Chris Timmer, CEO of Linnworks, commented, “We couldn’t be more excited to support this initiative at Linn Academy. The opportunity to showcase to our customers how this unique platform can be used to take sales to the next level is invaluable. We can’t wait to see the end results and see other customers evolve their social commerce strategies.”